Plus, literally during the NFR, the South Point Arena hosts the World Series of Team Roping. Many of those events, held at the South Point Arena, are rodeo-related, including the Indian National Finals Rodeo and Pro Bull Riders competitions. “We’ve got 42 weeks a year of equine events, so people are accustomed to it being a cowboy spot.” 1 spot during the NFR, and the reason is that we’re a cowboy spot year-round,” South Point general manager Ryan Growney said. It’s got an unmatched cowboy/cowgirl vibe. Equally so, it’s those fans’ intense loyalty to the South Point.ĭuring the NFR, there’s honestly nothing quite like the South Point. Then there’s the third reason: It’s not just rodeo fans’ loyalty to sponsors that causes Coors products to run dry each day. Second, as Gaughan’s quote notes, it demonstrates the loyalty rodeo fans have to the brands that support the sport. So for 10 days each December, there’s a quantum beer shift. It’s an intriguing anecdote for a few reasons.įirst, the South Point is normally an all-Budweiser shop. So said South Point owner Michael Gaughan, during the 2017 Wrangler National Finals Rodeo. That’s how loyal fans are to NFR and PRCA sponsors.” The Coors people have to give me a full truckload of Coors every day. The South Point is a hotbed of activity practically 24/7 in the days leading up to the NFR and throughout the 10-day event. A packed house at the South Point Showroom takes in one of the nightly viewing parties during the 2021 Wrangler National Finals Rodeo.

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